B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- ab tests per quarter for SMBs (2025-09)
Most SMBs run fewer than 5 A/B tests per quarter.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Count
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Unbounce
Primary
Tier B
https://bestsalesfunnelsoftware.com/blog/unbounce-features-guide-2026 ↗
Source Article
Unbounce Features 2026: Build Funnels That Convert
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce State of A/B Testing report, published September 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 5 ab tests per quarter. Source: Unbounce (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-ab-testing-frequency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smb-ab-testing-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- ab tests per quarter for SMBs<br><small>Source: Unbounce (2025-09) · <a href="https://lighthousedata.io/data/smb-ab-testing-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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