B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- smartphone users progress toward goal mobile for smartphone users (2026)
90% of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while 'out and about'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/Ipsos
Primary
Tier C
https://execsintheknow.com/6-reasons-why-your-chat-business-model-could-fail/ ↗
Source Article
6 Reasons Why Your Chat Business Model Could Fail
The following is a guest blog written by Nicholas Klisht, Contact Center Strategist at Nielsen IT Consulting. To learn more about their solutions visit their website www.nielsenitconsulting.com.
If you are launching a chat initiative, then this short blog carries a big lesson. Uncover the six common…
Original Research
Google/Ipsos
· Original study ↗
Methodology
Google/Ipsos research as cited in guest blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartphone users: 90% smartphone users progress toward goal mobile. Source: Google/Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-users-progress-goal-mobile-google-ipsos
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<blockquote cite="https://lighthousedata.io/data/smartphone-users-progress-goal-mobile-google-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- smartphone users progress toward goal mobile for smartphone users<br><small>Source: Google/Ipsos (2026) · <a href="https://lighthousedata.io/data/smartphone-users-progress-goal-mobile-google-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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