B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- share of smartphone users booking hotel rooms on device for smartphone users (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
http://www.vizergy.com/design-and-development.htm ↗
Source Article
Design & Development
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smartphone users: 35% share of smartphone users booking hotel rooms on device. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-users-book-rooms-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-users-book-rooms-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of smartphone users booking hotel rooms on device for smartphone users<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/smartphone-users-book-rooms-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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