B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- smartphone use at home rate for US smartphone owners (2010)
93% of smartphone owners use their smartphones while at home.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
5,013
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google (conducted by Ipsos OTX)
Primary
Tier A
http://shermanlive.com/2011/04/26/mobile-stats-smartphone-user-study-shows-mobile-movement-under-way… ↗
Source Article
{MOBILE, STATS} Smartphone User Study Shows Mobile Movement Under Way
Original Research
Google (conducted by Ipsos OTX)
· Original study ↗
Methodology
Google/Ipsos OTX survey
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US smartphone owners: 93% smartphone use at home rate. Source: Google (conducted by Ipsos OTX) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-use-at-home-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-use-at-home-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- smartphone use at home rate for US smartphone owners<br><small>Source: Google (conducted by Ipsos OTX) (2010) · <a href="https://lighthousedata.io/data/smartphone-use-at-home-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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