B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

63%

63% -- smartphone penetration rate for Global population (smartphone ownership) (2018)

Name: Smartphone Penetration Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2018 · Zenith

By 2018, 63% of the world's population is projected to own smartphones.

Forecast/projection by Zenith agency

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Attribution: Zenith View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2018

Entity

Global population (smartphone ownership)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Zenith Primary Tier C

https://asty.pro/blog/news/v-2017-godu-na-mobilnyie-ustrojstva-pridetsya-¾-internet-trafika.htm… ↗

Confidence: 48/100 Vintage: 2018 Channel: Common Crawl

Source Article

/ В 2017 году на мобильные устройства придется ¾ интернет

Original Research

Zenith · Original study ↗

Methodology

Forecast ('прогнозируется') that 63% of the world's population will own smartphones by 2018; attributed to Zenith agency via Gazeta.ru

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Global population (smartphone ownership): 63% smartphone penetration rate. Source: Zenith (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-penetration-global-2018

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<blockquote cite="https://lighthousedata.io/data/smartphone-penetration-global-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- smartphone penetration rate for Global population (smartphone ownership)<br><small>Source: Zenith (2018) · <a href="https://lighthousedata.io/data/smartphone-penetration-global-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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