B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- smartphone penetration rate for population (smartphone users) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
coniq.com
Primary
Tier C
https://www.coniq.com/blog/value_proximity_marketing ↗
Source Article
The value of proximity marketing for shopping centers
The increase of footfall counters has provided marketers with a rich collection of insight into consumer behavior, such as when people visit, campaign effectiveness, and store performance.
However, as much as foot traffic data is important to optimize the placement of customer-facing staff, vending …
Original Research
coniq.com
· Original study ↗
Methodology
Unattributed figure presented in Coniq blog as the addressable audience for proximity/geofencing mobile marketing; population base not specified (likely US).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
population (smartphone users): 78% smartphone penetration rate. Source: coniq.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-penetration-78pct
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<blockquote cite="https://lighthousedata.io/data/smartphone-penetration-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- smartphone penetration rate for population (smartphone users)<br><small>Source: coniq.com (2026) · <a href="https://lighthousedata.io/data/smartphone-penetration-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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