B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- smartphone penetration forecast for UK mobile phones (2014 (forecast from 2011))

Name: Smartphone Penetration Forecast Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2014 (forecast from 2011) · Enders Analysis

According to an Enders study, smartphone penetration among mobile phones is forecast to rise to 71% by 2014.

forecast from 2011

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Attribution: Enders Analysis View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2014 (forecast from 2011)

Entity

UK mobile phones

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Enders Analysis Primary Tier B

http://lollipoplocal.co.uk/mobile-marketing-text-ads ↗

Confidence: 53/100 Vintage: 2014 (forecast from 2011) Channel: Common Crawl

Source Article

Lollipop Local

Original Research

Enders Analysis · Original study ↗

Methodology

Enders study forecast cited in article; at time of article under half of mobile phones were smartphones

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK mobile phones: 71% smartphone penetration forecast. Source: Enders Analysis (2014 (forecast from 2011)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-penetration-71-by-2014

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<blockquote cite="https://lighthousedata.io/data/smartphone-penetration-71-by-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- smartphone penetration forecast for UK mobile phones<br><small>Source: Enders Analysis (2014 (forecast from 2011)) · <a href="https://lighthousedata.io/data/smartphone-penetration-71-by-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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