B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- smartphone penetration rate for global smartphone market (2015)
Smartphone penetration is predicted to reach 80% by 2015.
- forecast/prediction cited in 2011 press release
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Telrock
Primary
Tier C
https://mobilepaymentmagazine.com/fico-telrock-mobile-ap/ ↗
Source Article
FICO to Offer Telrock SMS and Mobile Payment App to Customers
Mobile phones have increasingly become tools that consumers use for banking, payments, budgeting, and shopping. Given the rapid pace of developments in the area of mobile finance, the Federal Reserve Board began conducting annual surveys of consumers’ use of mobile financial services in 2011. This 7…
Original Research
Telrock
· Original study ↗
Methodology
Forecast cited by Telrock CEO Russell Robinson
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global smartphone market: 80% smartphone penetration rate. Source: Telrock (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-penetration-2015-forecast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-penetration-2015-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- smartphone penetration rate for global smartphone market<br><small>Source: Telrock (2015) · <a href="https://lighthousedata.io/data/smartphone-penetration-2015-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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