B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- smartphone penetration rate for Millennials (2011)
Smartphone penetration was expected to reach 38% by the end of 2011.
- forecast/projection for end of 2011
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2011
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lauren Drell (Mashable)
Primary
Tier C
http://www.webyodel.com/wyblog/2011/10/ ↗
Source Article
Ranking On Image Search
Original Research
Lauren Drell (Mashable)
· Original study ↗
Methodology
Forecast cited from Lauren Drell article, no methodology stated
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Millennials: 38% smartphone penetration rate. Source: Lauren Drell (Mashable) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-penetration-2011-forecast
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-penetration-2011-forecast" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- smartphone penetration rate for Millennials<br><small>Source: Lauren Drell (Mashable) (2011) · <a href="https://lighthousedata.io/data/smartphone-penetration-2011-forecast" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.