B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- mobile research before purchase rate for smartphone users (2026)
70% of smartphone users rely on their devices for crucial information prior to making in-store purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://apidm.lk/blog/magical-micro-moments-creating-content-for-todays-mobile-consumer/ ↗
Source Article
Magical Micro-moments: Creating Content for Today’s Mobile Consumer
Original Research
Google
· Original study ↗
Methodology
Google survey cited by APIDM blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelmulti-channel
Cite this stat
Plain Text
smartphone users: 70% mobile research before purchase rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-instore-purchase-research
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-instore-purchase-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- mobile research before purchase rate for smartphone users<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/smartphone-instore-purchase-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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