B Evidence Grade B Graded under review Safe to Cite Dated

80%

80% -- smartphone penetration rate for mobile handsets in mature markets (2015)

2015  · Gartner

By 2015, over 80% of mobile handsets in mature markets were projected to be smartphones.

  • Forecast originally published by Gartner
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Attribution: Gartner View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
mobile handsets in mature markets
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Primary Tier C
http://www.barclayjones.com/blog/top-strategic-tech-trends-for-2013/ ↗
Confidence: 23/100 Vintage: 2015 Channel: Wayback
Source Article
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Top Strategic Tech Trends for 2013 What’s coming up from a tech perspective? If you’re a recruitment manager/director, read on to see how the 2013 tech trends could affect you. Well, Gartner have done it again; they’ve come up with some research on where the tech market is taking us. There’s some in…
Original Research
Gartner · Original study ↗

Gartner forecast cited secondhand in a recruitment consultancy blog; phrased as 'over 80%'

Methodology documented
Industrymarketing RegionGlobal RoleAll marketers Channelcontent
Plain Text
mobile handsets in mature markets: 80% smartphone penetration rate. Source: Gartner (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-handset-adoption-2015
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<blockquote cite="https://lighthousedata.io/data/smartphone-handset-adoption-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- smartphone penetration rate for mobile handsets in mature markets<br><small>Source: Gartner (2015) · <a href="https://lighthousedata.io/data/smartphone-handset-adoption-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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