B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- smartphone owners deciding whether to visit business for US smartphone owners (2012)
49% of U.S. smartphone owners used their phones in the prior 30 days to decide whether to visit a business.
- Data from Pew Research Center's Internet & American Life Project as summarized in an eMarketer article
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
http://touchpointcity.wordpress.com/2012/06/01/is-brand-value-a-question-of-macro-or-microeconomics/ ↗
Source Article
Is Your Brand's Value a Question of Macro or Microeconomics?
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center's Internet & American Life Project survey, as summarized by eMarketer
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US smartphone owners: 49% smartphone owners deciding whether to visit business. Source: Pew Research Center (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-decide-visit-business-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-decide-visit-business-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- smartphone owners deciding whether to visit business for US smartphone owners<br><small>Source: Pew Research Center (2012) · <a href="https://lighthousedata.io/data/smartphone-decide-visit-business-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.