B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of smart speaker owners unaware of skills or actions for smart speaker owners (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnswerLab
Primary
Tier A
https://www.answerlab.com/insights/how-brands-should-approach-developing-voice-applications ↗
Source Article
How Brands Should Approach Developing Voice Applications
Original Research
AnswerLab
· Original study ↗
Methodology
AnswerLab survey of smart speaker owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smart speaker owners: 20% share of smart speaker owners unaware of skills or actions. Source: AnswerLab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-speaker-owners-unfamiliar-skills
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smart-speaker-owners-unfamiliar-skills" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of smart speaker owners unaware of skills or actions for smart speaker owners<br><small>Source: AnswerLab (2026) · <a href="https://lighthousedata.io/data/smart-speaker-owners-unfamiliar-skills" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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