B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

66%

66% -- consumer appeal rate for US broadband households (2014)

2014  · Parks Associates

Approximately 66% of all U.S. broadband households find a smart home bundled package appealing.

  • Reported as approximately 66%
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Attribution: Parks Associates View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2014
Entity
US broadband households
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Parks Associates Primary Tier C
http://www.dataart.com/software-development-company/press-release/dataart-to-present-energy-manageme… ↗
Confidence: 48/100 Vintage: 2014 Channel: Wayback
Source Article
DataArt to Present Energy Management Strategies for Smart Home
DataArt to Present Energy Management Strategies for Smart Home Dallas, Texas, February 12, 2014 — DataArt, a custom software development firm that builds advanced solutions for select industries, announced today that Artyom Astafurov, Chief Innovation Officer, will speak at the upcoming 2014 Smart E…
Original Research
Parks Associates · Original study ↗

Parks Associates research cited in DataArt press release; survey methodology not stated

Methodology documented
Industrymarketing
Plain Text
US broadband households: 66% consumer appeal rate. Source: Parks Associates (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-home-bundle-appeal-us-broadband-2014
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<blockquote cite="https://lighthousedata.io/data/smart-home-bundle-appeal-us-broadband-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer appeal rate for US broadband households<br><small>Source: Parks Associates (2014) · <a href="https://lighthousedata.io/data/smart-home-bundle-appeal-us-broadband-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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