B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- lost marketing roi recoverable share for Global marketing returns via smart analytics (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://asktraining.com.sg/blog/what-is-marketing-strategy-and-how-to-plan-one/ ↗
Source Article
What is a Marketing Strategy and How to Plan One Properly
Original Research
McKinsey & Company
· Original study ↗
Methodology
Original McKinsey study year not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketing returns via smart analytics: 20% lost marketing roi recoverable share. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-analytics-lost-roi-recovery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smart-analytics-lost-roi-recovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- lost marketing roi recoverable share for Global marketing returns via smart analytics<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/smart-analytics-lost-roi-recovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.