B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- share of small businesses lacking clear cta buttons for small businesses (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://passivetactics.com/how-to-create-compelling-call-to-actions-for-your-sales-funnel/ ↗
Source Article
How To Create Compelling Call-To-Actions for Your Sales Funnel?
Imagine your sales funnel as a winding road leading customers to your ultimate destination – a purchase. But what keeps them on track and moving forward? Compelling call-to-actions are the signposts that guide them along the journey, prompting action at each step of the way. In this article, we will…
Original Research
HubSpot
· Original study ↗
Methodology
Cited as a HubSpot study; original not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 70% share of small businesses lacking clear cta buttons. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-no-cta-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-businesses-no-cta-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of small businesses lacking clear cta buttons for small businesses<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/small-businesses-no-cta-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.