B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

25%

25% -- share of small businesses measuring advertising roi consistently for Small businesses (2025)

Name: Share Of Small Businesses Measuring Advertising ROI Consistently Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025 · Intuit

Only 25% of small businesses measure advertising ROI consistently.

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Attribution: Intuit View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

Small businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Intuit Primary Tier B

https://www.whatconverts.com/blog/95-of-small-businesses-say-they-measure-ad-roi-most-are-wrong/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

95% of Small Businesses Say They Measure Ad ROI. Most Are Wrong.

Original Research

Intuit · Original study ↗

Methodology

Intuit SMB MediaLabs survey: only 25% of small businesses can actually measure advertising ROI consistently, cited by WhatConverts

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Small businesses: 25% share of small businesses measuring advertising roi consistently. Source: Intuit (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-measure-roi-consistently

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<blockquote cite="https://lighthousedata.io/data/small-businesses-measure-roi-consistently" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of small businesses measuring advertising roi consistently for Small businesses<br><small>Source: Intuit (2025) · <a href="https://lighthousedata.io/data/small-businesses-measure-roi-consistently" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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