B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- website adoption rate for US small businesses (2010)
86 percent of small businesses surveyed in the 2010 NSBA Small Business Technology Survey have a website for their business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2010
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Small Business Association
Primary
Tier C
http://fronterahouse.com/blog/2011/02/23/do-i-need-a-website-for-my-small-business/ ↗
Source Article
Do I Need A Website for My Small Business?
Original Research
National Small Business Association
· Original study ↗
Methodology
Self-reported survey of small business owners from the 2010 NSBA Small Business Technology Survey, cited in a secondary blog article.
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
Channelcontent
Cite this stat
Plain Text
US small businesses: 86% website adoption rate. Source: National Small Business Association (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-website-adoption-2010
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<blockquote cite="https://lighthousedata.io/data/small-business-website-adoption-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- website adoption rate for US small businesses<br><small>Source: National Small Business Association (2010) · <a href="https://lighthousedata.io/data/small-business-website-adoption-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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