B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of small business websites missing meta descriptions for small business websites (2025)
70% of small business websites fail to include meta descriptions.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
allscapesmarketing.com
Primary
Tier C
https://allscapesmarketing.com/how-to-optimize-titles-and-meta-descriptions-for-landscaping-business… ↗
Source Article
Landscaping SEO: Better Titles & Descriptions | All Scapes Marketing
Introduction: Your First Impression Online
When potential clients search for landscaping services, the first thing they notice isn’t your website—it’s your title tag and meta description in the search results. These small yet powerful pieces of content determine whether someone clicks through to you…
Original Research
allscapesmarketing.com
· Original study ↗
Methodology
Cited stat, original source not identified in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business websites: 70% share of small business websites missing meta descriptions. Source: allscapesmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-sites-missing-meta-descriptions-70
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<blockquote cite="https://lighthousedata.io/data/small-business-sites-missing-meta-descriptions-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of small business websites missing meta descriptions for small business websites<br><small>Source: allscapesmarketing.com (2025) · <a href="https://lighthousedata.io/data/small-business-sites-missing-meta-descriptions-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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