B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of small business owners using referrals as primary new client source for small business owners (2025)
82% of small business owners state that referrals are their primary source of new clients.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theaiic.co.uk
Primary
Tier C
https://theaiic.co.uk/blog/aiic-rd-mastering-marketing-for-inventory-clerks/ ↗
Source Article
AIIC R&D: Mastering Marketing For Inventory Clerks | Association Of Independent Inventory Clerks (AIIC)
Mastering Marketing for Inventory Clerks
Understanding the Landscape: Why Marketing Matters
For many inventory clerks, marketing can feel like an expensive gamble. Some invest in advertising with little return, while others rely on word-of-mouth but struggle to grow beyond a handful of clients. The …
Original Research
theaiic.co.uk
· Original study ↗
Methodology
Cited statistic from AIIC marketing guide; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business owners: 82% share of small business owners using referrals as primary new client source. Source: theaiic.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-referrals-primary-source
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<blockquote cite="https://lighthousedata.io/data/small-business-referrals-primary-source" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of small business owners using referrals as primary new client source for small business owners<br><small>Source: theaiic.co.uk (2025) · <a href="https://lighthousedata.io/data/small-business-referrals-primary-source" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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