B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50
50 -- net promoter score benchmark for small businesses (2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Invoice Factoring Guide
Primary
Tier C
https://www.invoicefactoringguide.com/small-business-kpis/ ↗
Source Article
8 Essential Small Business KPIs to Track and Improve – Key Metrics Every Small Business Owner Should Monitor – Using Performance Indicators to Guide Cash Flow and Growth Decisions – Invoice Factoring Guide
Small business KPIs, short for key performance indicators, allow you to evaluate a specific area of your company’s health. There are countless KPIs a business can potentially track. While you don’t need to monitor them all, it’s good practice to monitor a few that can help you gauge your company’s o…
Original Research
Invoice Factoring Guide
· Original study ↗
Methodology
Published benchmark for NPS thresholds
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 50 net promoter score benchmark. Source: Invoice Factoring Guide (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-nps-benchmark
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<blockquote cite="https://lighthousedata.io/data/small-business-nps-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50</strong> -- net promoter score benchmark for small businesses<br><small>Source: Invoice Factoring Guide (2025) · <a href="https://lighthousedata.io/data/small-business-nps-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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