B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- apac mobile ad spending growth rate for APAC mobile ad spending (Q3 2016)
APAC mobile ad spending grew by 64% in Q3 2016 on Smaato's platform.
- Based on data from Smaato's mobile ad exchange
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
Q3 2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Sources (3)
Smaato
Primary
Tier A
http://lovelymobile.news/smaato-in-app-mobile-advertising-accounts-for-81-percent-of-ad-spend-compar… ↗
Source Article
Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the…
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Original Research
Smaato
· Original study ↗
Methodology
Smaato analyzed data from billions of mobile ad impressions served on its exchange.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
APAC mobile ad spending: 64% apac mobile ad spending growth rate. Source: Smaato (Q3 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smaato-apac-mobile-ad-spending-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smaato-apac-mobile-ad-spending-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- apac mobile ad spending growth rate for APAC mobile ad spending<br><small>Source: Smaato (Q3 2016) · <a href="https://lighthousedata.io/data/smaato-apac-mobile-ad-spending-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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