B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30,000
30,000 -- campaign participants for FOX Sleepy Hollow digital campaign (Eventful) (2014)
Over 30,000 fans across 2,972 cities participated in Eventful and FOX's Sleepy Hollow digital demand campaign.
- over 30,000 fans participated
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30,000
Unit
Count
Data Vintage
2014
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://bia.com/press-releases/first-golocal-awards-competition-recognizes-the-best-local-marketing-… ↗
Source Article
First ‘GOLOCAL Awards’ Competition Recognizes the Best Local Marketing Initiatives of National Brands
Original Research
BIA/Kelsey
· Original study ↗
Methodology
Campaign participation data reported by Eventful/FOX
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
FOX Sleepy Hollow digital campaign (Eventful): 30,000 campaign participants. Source: BIA/Kelsey (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sleepy-hollow-campaign-fan-participation
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sleepy-hollow-campaign-fan-participation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000</strong> -- campaign participants for FOX Sleepy Hollow digital campaign (Eventful)<br><small>Source: BIA/Kelsey (2014) · <a href="https://lighthousedata.io/data/sleepy-hollow-campaign-fan-participation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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