B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6,060,000
6,060,000 -- earned media impressions for Skip The Dishes (SKIP) (2025-05)
Skip's 'Skip The Diss' campaign generated 6.06 million earned-media impressions across Curiocity, blogTO, Toronto Star, Complex Canada, and hip-hop subreddits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6,060,000
Unit
Count
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SKIP / Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200356&n=Skip+The+Diss ↗
Source Article
2025 Winner
Original Research
SKIP / Strategy Awards
· Original study ↗
Methodology
Campaign results reported in award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skip The Dishes (SKIP): 6,060,000 earned media impressions. Source: SKIP / Strategy Awards (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skip-disscount-earned-impressions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skip-disscount-earned-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,060,000</strong> -- earned media impressions for Skip The Dishes (SKIP)<br><small>Source: SKIP / Strategy Awards (2025-05) · <a href="https://lighthousedata.io/data/skip-disscount-earned-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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