B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- skill shortages performance analytics for B2B marketers (2023)
45 percent of respondents reported lacking the skills needed to effectively conduct their performance management analytics.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Green Hat
Primary
Tier A
https://green-hat.com.au/articles/talking-best-in-class-b2b-marketing-measurement ↗
Source Article
Talking best-in-class B2B marketing measurement
I recently had the opportunity to join Logan Lyles of Sweetfish Media as a guest on their B2B show in the US, B2B Growth. On the back of our annual B2B research report, we delved into the criteria for determining best-in-class B2B marketers: customer empathy, technology adoption, Sales & Marketing A…
Original Research
Green Hat
· Original study ↗
Methodology
Survey of B2B marketers regarding skill shortages.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B marketers: 45% skill shortages performance analytics. Source: Green Hat (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skill-shortages-performance-analytics-2023
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<blockquote cite="https://lighthousedata.io/data/skill-shortages-performance-analytics-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- skill shortages performance analytics for B2B marketers<br><small>Source: Green Hat (2023) · <a href="https://lighthousedata.io/data/skill-shortages-performance-analytics-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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