B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- consumer skepticism rate for online consumers (2025)
67% of people are skeptical when encountering products with many positive reviews but no negative feedback.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
510
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/the-positive-impact-of-negative-reviews/ ↗
Source Article
The Positive Impact of Negative Reviews - Bizrate Insights
/ resources
September 26, 2025
Content Writer, Bizrate Insights
Updated 9/25: The following blog is adapted from Bizrate Insights’ past library of white papers and guides that we’ve made publicly available. Enjoy!
For a PDF download version of this report: Download Now
IntroductionAt some point, an …
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey of 510 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 67% consumer skepticism rate. Source: Bizrate Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skeptical-of-products-without-negative-reviews
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<blockquote cite="https://lighthousedata.io/data/skeptical-of-products-without-negative-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer skepticism rate for online consumers<br><small>Source: Bizrate Insights (2025) · <a href="https://lighthousedata.io/data/skeptical-of-products-without-negative-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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