B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- organic search traffic increase for Organizations distributing 6+ optimized press releases annually (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier C
https://amworldgroup.com/blog/distribution-of-a-press-release ↗
Source Article
7 Strategic Ways to Perfect Press Release Distribution | AMW®
Maximize Media Reach: 7 Strategic Ways to Perfect Your Press Release Distribution
Getting your press release in front of the right audience requires strategic distribution. Effective distribution transforms a well-crafted announcement from a simple document into a powerful marketing tool that genera…
Original Research
PR Newswire
· Original study ↗
Methodology
PR Newswire data; range 15-20%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations distributing 6+ optimized press releases annually: 15% organic search traffic increase. Source: PR Newswire (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/six-press-releases-organic-traffic-lift
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<blockquote cite="https://lighthousedata.io/data/six-press-releases-organic-traffic-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- organic search traffic increase for Organizations distributing 6+ optimized press releases annually<br><small>Source: PR Newswire (2026) · <a href="https://lighthousedata.io/data/six-press-releases-organic-traffic-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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