B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- share of sites showing irrelevant results two word queries for ecommerce sites (2026)
81% of tested ecommerce sites display irrelevant items for simple two-word queries.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://alhena.ai/blog/ecommerce-discovery-gap-ai-search-chat-recommendations/ ↗
Source Article
Why 72% of Shoppers Leave Without Finding What They Want
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce sites: 81% share of sites showing irrelevant results two word queries. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sites-irrelevant-two-word-queries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sites-irrelevant-two-word-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of sites showing irrelevant results two word queries for ecommerce sites<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/sites-irrelevant-two-word-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.