B
Evidence Grade B
Safe to Cite
Current
11.6%
11.6% -- click increase percentage for SERPs with Site Links vs SERPs without the feature (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,126
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/serp-features/ ↗
Source Article
Are Google's SERP Features Stealing Traffic from Your Site? [Research]
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 5,126 keywords and 11,065 SERP features; Site Links and Ads were the only two SERP features analyzed that resulted in more clicks, with increases of 11.6% and 4.7% respectively.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SERPs with Site Links vs SERPs without the feature: 11.6% click increase percentage. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-links-click-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/site-links-click-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.6%</strong> -- click increase percentage for SERPs with Site Links vs SERPs without the feature<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/site-links-click-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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