B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- advertising audience share for Singapore social media advertising audience (2025)
18% of Singapore's local social media advertising audience is male and aged 25-34.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista Research Department
Primary
Tier C
https://www.onyxisland.agency/services/social-media-marketing ↗
Source Article
Why social media is an integral part of any business marketing strategy
Brands use social media platforms to connect with consumers, increase brand awareness, drive traffic, and boost revenue and sales. All through social media apps and sites like Facebook, Twitter, LinkedIn, Instagram, TikTok, YouT…
Original Research
Statista Research Department
· Original study ↗
Methodology
Agency page citing Statista Research Department
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore social media advertising audience: 18% advertising audience share. Source: Statista Research Department (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-social-ad-audience-25-34-male
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<blockquote cite="https://lighthousedata.io/data/singapore-social-ad-audience-25-34-male" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- advertising audience share for Singapore social media advertising audience<br><small>Source: Statista Research Department (2025) · <a href="https://lighthousedata.io/data/singapore-social-ad-audience-25-34-male" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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