B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- smartphone penetration rate for Singapore population (2017)
eMarketer estimated Singapore's smartphone penetration rate to be 73% in 2017.
- eMarketer estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.emarketer.com/public_media/docs/SEAsia_Final2.pdf ↗
Source Article
SG, One of the Top Digital Consumers in the World | W360 Group
Within Southeast Asian Markets, Singapore companies rank #2 for digital advertising spend versus total advertising spend. As business owners, we have to consider if we are spending enough in relation to what our competitors are spending. Is 20% of total advertising on media enough to fight for a sub…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singapore population: 73% smartphone penetration rate. Source: eMarketer (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-smartphone-penetration-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/singapore-smartphone-penetration-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- smartphone penetration rate for Singapore population<br><small>Source: eMarketer (2017) · <a href="https://lighthousedata.io/data/singapore-smartphone-penetration-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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