B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- revenue share for Singapore digital out-of-home advertising market (2024)
Digital OOH accounted for 39% of Singapore's out-of-home advertising market revenue in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Singapore out-of-home advertising market analysis
Primary
Tier A
https://missionmedia.asia/fear-floats-hbos-global-it-campaign-goes-viral-across-asia/ ↗
Source Article
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
HBO Max executed a red-balloon takeover across Bangkok, Ma…
Original Research
Singapore out-of-home advertising market analysis
· Original study ↗
Methodology
Singapore out-of-home advertising market analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Singapore digital out-of-home advertising market: 39% revenue share. Source: Singapore out-of-home advertising market analysis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-digital-ooh-revenue-share-2024
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<blockquote cite="https://lighthousedata.io/data/singapore-digital-ooh-revenue-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- revenue share for Singapore digital out-of-home advertising market<br><small>Source: Singapore out-of-home advertising market analysis (2024) · <a href="https://lighthousedata.io/data/singapore-digital-ooh-revenue-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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