B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- share of creator income from brand deals for Singaporean content creators (2025)
31% of Singaporean content creators' total cash flow comes from brand deals.
- Original research source not explicitly referenced
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fenzodigital.com
Primary
Tier C
https://fenzodigital.com/10-tips-on-how-to-choose-a-content-creator-for-your-brand/ ↗
Source Article
10 Tips On How To Choose A Content Creator For Your Brand
10 Tips on How to Choose a Content Creator for Your Brand
Content creation is rapidly gaining traction as a viable form of marketing and audience interaction. Today, content creators provide valuable avenues for digital marketing in Singapore. A survey in Singapore showed that 58% of the people are …
Original Research
fenzodigital.com
· Original study ↗
Methodology
Cited figure in agency blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Singaporean content creators: 31% share of creator income from brand deals. Source: fenzodigital.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/singapore-creators-brand-deal-income
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<blockquote cite="https://lighthousedata.io/data/singapore-creators-brand-deal-income" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of creator income from brand deals for Singaporean content creators<br><small>Source: fenzodigital.com (2025) · <a href="https://lighthousedata.io/data/singapore-creators-brand-deal-income" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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