B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24,000,000
24,000,000 -- campaign reach for OTC brand TV campaign (traditional top-10 network buy) (Q4 2025)
A simulated traditional top-10 network TV campaign for an OTC brand would have reached 24 million people.
- Simulation based on using only the top 10 networks with the same budget
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24,000,000
Unit
Count
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://www.simulmedia.com/blog/the-industry-is-catching-up-to-data-we-built-our-business-on-it ↗
Source Article
The Industry Is Catching Up to Data. We Built Our Business On It
Planning & Audience Targeting
The TV Industry Is Catching Up to Data. We Built Our Business On It
Every May, the same ritual plays out across New York City. Network executives take the stage, celebrities wave, and media buyers with nine-figure budgets mentally earmark dollars for the same places as …
Original Research
Simulmedia
· Original study ↗
Methodology
Simulmedia simulation of same budget using only top 10 networks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTC brand TV campaign (traditional top-10 network buy): 24,000,000 campaign reach. Source: Simulmedia (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simulmedia-traditional-buy-reach-24m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/simulmedia-traditional-buy-reach-24m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24,000,000</strong> -- campaign reach for OTC brand TV campaign (traditional top-10 network buy)<br><small>Source: Simulmedia (Q4 2025) · <a href="https://lighthousedata.io/data/simulmedia-traditional-buy-reach-24m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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