B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30,000,000
30,000,000 -- campaign reach for OTC brand TV campaign (data-driven 52-network buy) (Q4 2025)
An OTC brand's data-driven 52-network TV campaign reached nearly 30 million people.
- Actual reach stated as nearly 30 million (5.9 million more than the 24 million simulation)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://www.simulmedia.com/blog/the-industry-is-catching-up-to-data-we-built-our-business-on-it ↗
Source Article
The Industry Is Catching Up to Data. We Built Our Business On It
Planning & Audience Targeting
The TV Industry Is Catching Up to Data. We Built Our Business On It
Every May, the same ritual plays out across New York City. Network executives take the stage, celebrities wave, and media buyers with nine-figure budgets mentally earmark dollars for the same places as …
Original Research
Simulmedia
· Original study ↗
Methodology
Simulmedia case study of actual Q4 2025 TV campaign across 52 networks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTC brand TV campaign (data-driven 52-network buy): 30,000,000 campaign reach. Source: Simulmedia (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simulmedia-52-network-buy-reach-30m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/simulmedia-52-network-buy-reach-30m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- campaign reach for OTC brand TV campaign (data-driven 52-network buy)<br><small>Source: Simulmedia (Q4 2025) · <a href="https://lighthousedata.io/data/simulmedia-52-network-buy-reach-30m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.