B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- hang up rate for callers placed on hold with silence (2025)
52% of callers put on hold with silence hung up within a minute.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
30,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USA Business Telephone Today
Primary
Tier C
https://pushbuttonproductions.com/blog/happy-on-hold/ ↗
Source Article
Keepin’ Them Happy On Hold - Push Button Productions
What Is Creative On Hold?
Drip…drip…drip…you need to find a handyman—and fast. You google who the best in town is and you’re given a list of reputable results. You call the first one that looks decent, curious about their pricing. Ring…ring…ring…you’re put on hold. Two scenarios can happen. One: You…
Original Research
USA Business Telephone Today
· Original study ↗
Methodology
USA Business Telephone Today study: 30,000 callers split into three groups (silence, music, music+information)
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
callers placed on hold with silence: 52% hang up rate. Source: USA Business Telephone Today (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/silence-hold-hangup-52-percent
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<blockquote cite="https://lighthousedata.io/data/silence-hold-hangup-52-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- hang up rate for callers placed on hold with silence<br><small>Source: USA Business Telephone Today (2025) · <a href="https://lighthousedata.io/data/silence-hold-hangup-52-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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