B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brand recognition lift for Brands using a signature brand color (2025)
Using a signature brand color can increase brand recognition by up to 80%.
- The source states 'up to 80%', representing an upper bound rather than a fixed average.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
softriver.co
Primary
Tier C
https://www.softriver.co/blog/what-is-visual-branding-why-it-matters ↗
Source Article
What Is Visual Branding & Why It Matters
Ever wonder what makes a brand instantly recognizable? It’s not just the logo. It’s the entire visual story they tell. Visual branding is the collection of all the visual pieces a company uses to paint a picture of who they are — it's the exact system we help brands build at Softriver.
Think of it l…
Original Research
softriver.co
· Original study ↗
Methodology
Upper-bound claim ('up to 80%'); unattributed in article but widely attributed to a University of Loyola study on color and brand recognition. Article is undated; vintage set to estimated publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using a signature brand color: 80% brand recognition lift. Source: softriver.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/signature-color-brand-recognition-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/signature-color-brand-recognition-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition lift for Brands using a signature brand color<br><small>Source: softriver.co (2025) · <a href="https://lighthousedata.io/data/signature-color-brand-recognition-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.