B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48 hours
48 hours -- signage execution delay for retailers (2025)
Execution delays for manual in-store signage and price updates among retailers can take up to 48 hours according to Bain & Company.
- can take up to 48 hours
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Lighthouse Research Team
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Evidence graded
Value
48 hours
Unit
Duration Hours
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://lastyard.com/blog/in-store-retail-media-where-campaigns-capture-attention-and-stores-convert… ↗
Source Article
In-store Retail Media: Where Campaigns Capture Attention—and Stores Convert Them - Last Yard
The ROI Opportunity and the Hidden Risk
Retail media is one of the fastest-growing opportunities in advertising, projected to reach $177.1 billion globally by 2025, surpassing total TV ad revenue for the first time.
But the rush to scale retail media has exposed a blind spot: in-store execution. Eve…
Original Research
Bain & Company
· Original study ↗
Methodology
Cited from Bain & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers: 48 hours signage execution delay. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/signage-execution-delay-48-hours
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<blockquote cite="https://lighthousedata.io/data/signage-execution-delay-48-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48 hours</strong> -- signage execution delay for retailers<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/signage-execution-delay-48-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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