B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46%
46% -- share of new customers attributing discovery to on premise signage for small businesses (on-premise signage) (2026)
46% of new customers attributed hearing about a business to the sign in front of the business, based on nearly 12,000 responses.
- All signs surveyed were Signtronix signs
- Survey conducted across 789 businesses asking new customers who just purchased
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Signtronix
Primary
Tier C
http://www.signtronix.com/value.asp ↗
Source Article
Small Business � The Value of Signage
Original Research
Signtronix
· Original study ↗
Methodology
Survey of 789 businesses asking new customers 'How did you hear about us?'; ~12,000 responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses (on-premise signage): 46% share of new customers attributing discovery to on premise signage. Source: Signtronix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/signage-customer-acquisition-46pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/signage-customer-acquisition-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of new customers attributing discovery to on premise signage for small businesses (on-premise signage)<br><small>Source: Signtronix (2026) · <a href="https://lighthousedata.io/data/signage-customer-acquisition-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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