B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- rural population share of sidelined strivers segment for mostly rural populations (2023)
Sidelined strivers make up 12% of mostly rural populations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
12,016
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/understand-the-human-factor-if-you-want-to-change-behaviou… ↗
Source Article
Understand the human factor if you want to change behaviours - Savanta
Knowing a population’s motivations and needs will help councils put forward the most effective proposals.
Councils are continuing to explore how to achieve these goals, and at first glance it may seem this ambition is shared by the public: in a recent survey we found only 10% of the population are n…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Sustainability Segmentation survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mostly rural populations: 12% rural population share of sidelined strivers segment. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sidelined-strivers-rural-population-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sidelined-strivers-rural-population-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- rural population share of sidelined strivers segment for mostly rural populations<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/sidelined-strivers-rural-population-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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