B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72,000,000
72,000,000 -- earned media impressions for SickKids 'The Count' campaign (2025)
SickKids' 'The Count' campaign generated 72 million earned media impressions across 189 pieces of coverage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SickKids campaign (VS Advertising)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=199762&n=The+Count ↗
Source Article
2025 Winner
Original Research
SickKids campaign (VS Advertising)
· Original study ↗
Methodology
Earned media impressions from 189 pieces of coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SickKids 'The Count' campaign: 72,000,000 earned media impressions. Source: SickKids campaign (VS Advertising) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sickkids-count-earned-media-impressions-2025
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<blockquote cite="https://lighthousedata.io/data/sickkids-count-earned-media-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72,000,000</strong> -- earned media impressions for SickKids 'The Count' campaign<br><small>Source: SickKids campaign (VS Advertising) (2025) · <a href="https://lighthousedata.io/data/sickkids-count-earned-media-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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