B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of shoppers returning product due to poor product content for online shoppers (2015-2016)
42% of Shotfarm 2015/2016 survey respondents returned a purchased product over the previous year due to poor product content.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2015-2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Shotfarm
Primary
Tier C
https://orbitvu.com/blog/how-reduce-number-returns-e-commerce-11-easy-steps ↗
Source Article
How to reduce the number of returns in e-commerce in 11 easy steps?
In 2020, the growing trend of online shopping gained additional momentum. No doubt it will continue in the near future, conquering new sectors of the market. Even in this online boom, many online stores are affected by a large number of returns, which proves troublesome and generates costs for busin…
Original Research
Shotfarm
· Original study ↗
Methodology
Shotfarm survey 2015/2016
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 42% share of shoppers returning product due to poor product content. Source: Shotfarm (2015-2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shotfarm-returns-poor-product-content-42
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<blockquote cite="https://lighthousedata.io/data/shotfarm-returns-poor-product-content-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of shoppers returning product due to poor product content for online shoppers<br><small>Source: Shotfarm (2015-2016) · <a href="https://lighthousedata.io/data/shotfarm-returns-poor-product-content-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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