B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- share of shoppers using a shopping list for supermarket shoppers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
International Private Label Consult (IPLC)
Primary
Tier C
https://globalretailmag.com/value-attractive-packaging-design-private-label/ ↗
Source Article
The Value of Attractive Packaging Design for Private Label - Global Retail Brands
By / Koen de Jong, Managing Director at International Private La bel Consult (IPLC)
Over the past two decades, private label food products have grown substantially in sales and often directly compete for market share with national brands. Competition between private labels and national brands within…
Original Research
International Private Label Consult (IPLC)
· Original study ↗
Methodology
Cited statistics in an opinion article by IPLC; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
supermarket shoppers: 18% share of shoppers using a shopping list. Source: International Private Label Consult (IPLC) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-with-list-18pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-with-list-18pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of shoppers using a shopping list for supermarket shoppers<br><small>Source: International Private Label Consult (IPLC) (2025) · <a href="https://lighthousedata.io/data/shoppers-with-list-18pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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