B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- share of shoppers waiting until december for US holiday shoppers (2015)
Only 23% of shoppers wait until December to begin Christmas shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2015
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://www.amperagemarketing.com/2015/11/santa-is-coming-to-town-earlier-and-earlier/?pk_campaign=f… ↗
Source Article
Santa is Coming to Town Earlier and Earlier
Original Research
Epsilon
· Original study ↗
Methodology
Survey data cited from Epsilon via Adweek
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US holiday shoppers: 23% share of shoppers waiting until december. Source: Epsilon (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-wait-until-december-23pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-wait-until-december-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of shoppers waiting until december for US holiday shoppers<br><small>Source: Epsilon (2015) · <a href="https://lighthousedata.io/data/shoppers-wait-until-december-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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