B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

49%

49% -- shoppers starting product search on search engines for online shoppers (2023)

2023  · Insider Intelligence

Insider Intelligence estimates that 49% of shoppers start searching for a product on search engines like Google.

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Attribution: Insider Intelligence View source
Lighthouse Research Team
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Source verified Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
online shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Insider Intelligence Primary Tier C
https://orbitvu.com/blog/5-ways-boost-e-commerce-sales-product-photography ↗
Confidence: 23/100 Vintage: 2023 Channel: Deep Crawl
Source Article
5 ways to boost e-commerce sales with product photography
The e-commerce industry is thriving. There’s no doubt about it. In fact, e-commerce is expected to account for 24% of global retail sales by 2026. With so many people buying products online, retailers have to strengthen their digital presence and find ways to sell more via the internet. One of the b…
Original Research
Insider Intelligence · Original study ↗

Attributed to Insider Intelligence

Methodology documented
IndustryRetail RoleAll marketers Channelsearch
Plain Text
online shoppers: 49% shoppers starting product search on search engines. Source: Insider Intelligence (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-start-product-search-on-search-engines
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<blockquote cite="https://lighthousedata.io/data/shoppers-start-product-search-on-search-engines" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- shoppers starting product search on search engines for online shoppers<br><small>Source: Insider Intelligence (2023) · <a href="https://lighthousedata.io/data/shoppers-start-product-search-on-search-engines" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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