B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- share of shoppers regularly seeing real personalization for shoppers (2026)
Only 20% of shoppers regularly see real personalization from retailers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constructor
Primary
Tier B
https://alhena.ai/blog/ecommerce-discovery-gap-ai-search-chat-recommendations/ ↗
Source Article
Why 72% of Shoppers Leave Without Finding What They Want
Original Research
Constructor
· Original study ↗
Methodology
Constructor research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 20% share of shoppers regularly seeing real personalization. Source: Constructor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-see-real-personalization
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<blockquote cite="https://lighthousedata.io/data/shoppers-see-real-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of shoppers regularly seeing real personalization for shoppers<br><small>Source: Constructor (2026) · <a href="https://lighthousedata.io/data/shoppers-see-real-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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