B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- share of shoppers seeing pictures and images first for retail shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Behaviorally
Primary
Tier A
https://www.behaviorally.com/blog/packpower-awards-spotlight-series ↗
Source Article
PackPower Awards Spotlight Series
Original Research
Behaviorally
· Original study ↗
Methodology
Behaviorally behavioral research on visual attention at shelf
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail shoppers: 35% share of shoppers seeing pictures and images first. Source: Behaviorally (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-see-images-first
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-see-images-first" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of shoppers seeing pictures and images first for retail shoppers<br><small>Source: Behaviorally (2026) · <a href="https://lighthousedata.io/data/shoppers-see-images-first" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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