B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- percentage of shoppers prioritising address data security for online shoppers (2025)
74% of shoppers prioritise the security of their address information.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Delivery Advantage
Primary
Tier C
https://teamglobalexp.com/data-security-a-top-concern-for-online-shoppers ↗
Source Article
Data Security | Top Online Shopper Concern - Team Global Express
Data Security | Top Online Shopper Concern
With fraud and theft so commonplace in the digital age, data security is a top concern for online shoppers. Ensuring that customer data is protected throughout the delivery process is essential for building trust.
The Importance of Data Security
Data securi…
Original Research
The Delivery Advantage
· Original study ↗
Methodology
Cited from 'The Delivery Advantage' report; survey methodology not detailed on page
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online shoppers: 74% percentage of shoppers prioritising address data security. Source: The Delivery Advantage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-prioritise-address-data-security
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-prioritise-address-data-security" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- percentage of shoppers prioritising address data security for online shoppers<br><small>Source: The Delivery Advantage (2025) · <a href="https://lighthousedata.io/data/shoppers-prioritise-address-data-security" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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