B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- share of shoppers planning to shop more at local and small businesses for holiday shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://arboxapp.com/blog/sales-and-marketing/5-simple-ways-to-get-your-business-ready-for-the-holid… ↗
Source Article
5 Simple Ways To Get Your Business Ready For The Holiday Season
Original Research
Google
· Original study ↗
Methodology
Cited as a recent Google study; methodology not described in source
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channelcontent
Cite this stat
Plain Text
holiday shoppers: 66% share of shoppers planning to shop more at local and small businesses. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-plan-local-small-business-holiday
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-plan-local-small-business-holiday" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of shoppers planning to shop more at local and small businesses for holiday shoppers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/shoppers-plan-local-small-business-holiday" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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