B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

53%

53% -- share of shoppers less likely to make impulse purchases for grocery shoppers (2022)

2022  · n=2,739  · Field Agent Canada

53% of surveyed grocery shoppers report being less likely to make unplanned/impulse purchases while grocery shopping.

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Attribution: Field Agent Canada View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2022
Entity
grocery shoppers
Sample Size
2,739
Geography
North America
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Field Agent Canada Primary Tier A
https://www.fieldagentcanada.com/blog/the-inflation-situation ↗
Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl
Source Article
The Inflation Situation: How Rising Prices Influence Grocery Shoppers
The Inflation Situation: How Rising Prices Influence Grocery Shoppers The causes and solutions that surround this issue are complicated, but one thing is painfully simple: prices are hitting everyday shoppers where it hurts: right in the wallet. Few things influence shopper habits like price. As gro…
Original Research
Field Agent Canada · Original study ↗

Field Agent shopper survey

Methodology documented
IndustryRetail RegionNorth America Channelcontent
Plain Text
grocery shoppers: 53% share of shoppers less likely to make impulse purchases. Source: Field Agent Canada (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-less-likely-impulse-purchases
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<blockquote cite="https://lighthousedata.io/data/shoppers-less-likely-impulse-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of shoppers less likely to make impulse purchases for grocery shoppers<br><small>Source: Field Agent Canada (2022) · <a href="https://lighthousedata.io/data/shoppers-less-likely-impulse-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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